About Dell: Dell was founded in 1984 by Michael Dell, the computer industry's longest-tenured chief executive officer, on a simple concept: that by selling computer systems directly to customers, Dell could best understand their needs and efficiently provide the most effective computing solutions to meet those needs. This direct business model eliminates retailers that add unnecessary time and cost, or can diminish Dell's understanding of customer expectations. The direct model allows the company to build every system to order and offer customers powerful, richly-configured systems at competitive prices. Dell also introduces the latest relevant technology much more quickly than companies with slow-moving, indirect distribution channels, turning over inventory every four days on average. [ Source: euro.dell.com ]

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Dell's early, explosive e-commerce growth has positioned the company as a trusted leader in online computer systems sales. Dell's climb to market leadership is the result of a persistent focus on delivering the best possible customer experience by directly selling standards-based computing products and services. However, as well as world-class PCs and laptops, the Dell product range includes printers, flat-screen TVs, cameras and PDAs. Shop online at Dell UK today, and experience the Dell difference!